Do you really need one more reason to love Ulta? How about a new budget cosmetics line, straight from Europe?

And even if you don’t love Ulta (but I do, oh, I really do), they’re the exclusive distributor for now for the German-based bargain cosmetic line, Essence.

Think Eyes Lips Face with a Euro flair, but the same unbelievable pricing.  99-cent nail polish, 1.99 6-in-1 nail buffer, 99-cent lip gloss, and what’s rumored to be one fantastic liquid eyeliner.

They’ve got about the same range of products and tools as you’ll find at e.l.f., and at just about the same price point.  The line is hugely popular in Europe, and should sell well here, too.  One more reason to like them?  They do NO animal testing on their products, so they’re a cruelty-free company.  Gotta love that.

Ulta sweetens the deal with their dependably good coupons–get $3.50 a minimum order of $10 or more with coupon code 40002, or get free shipping with a minimum $25 order with the code 53558.